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Crafting Modern Legacies, One Thread at a Time

Behind Nushkara is a dream rooted in heritage, conscious craftsmanship, and a bold belief that Indian traditions belong in the modern wardrobe. Founded by NIFT alumna Anushka Agrawal—following her journey with the iconic luxury house Sabyasachi—Nushkara reimagines India’s rich textile legacy for today’s generation. Born in the cultural heart of Ujjain, our brand bridges the gap between timeless artistry and effortless, contemporary femininity. Every piece we create is more than just clothing; it is a living story stitched with soul, purpose, and authenticity.

"Nushkara is not just a fashion label—it is a tribute to India’s crafts, its people, and the deep emotions stitched into every single thread." — Anushka Agrawal, Founder

The Spark

Founded by Anushka Agrawal, a graduate of the National Institute of Fashion Technology (NIFT), Nushkara is deeply inspired by India’s rich textile legacy and timeless artistry.

After honing her skills and working with one of India’s most celebrated luxury fashion houses, Sabyasachi, Anushka discovered her true calling: to create a label that preserves, honors, and reimagines traditional Indian crafts for the modern global woman.

From Roots to Renaissance

Coming from Ujjain, a historic city steeped in culture and heritage, Anushka’s journey reflects the spirit of dreaming beyond boundaries while staying fiercely connected to one’s roots. What began as a personal vision has evolved into a brand that stands firmly on four core pillars:

  • Authenticity: Staying true to the origins of our textiles.

  • Intricate Detail: Ensuring every stitch meets luxury standards.

  • Conscious Design: Creating slow, intentional fashion that respects the earth.

  • Artisanal Craftsmanship: Empowering the hands that keep our traditions alive.

Our Philosophy

At Nushkara, every piece is designed with the intention of honoring Indian artisans, celebrating handmade beauty, and creating clothing that feels timeless rather than seasonal. We believe in effortless elegance woven together with stories of tradition, culture, and modern femininity.

We invite you to wear a piece of heritage. Welcome to Nushkara.